Understanding how loyalty impacts your bottle line

Customer Lifetime Value

Understand how much a single customer is worth to your business over time, and how improving retention or order value impacts your bottom line.

Avg. Order Value ($)

Average revenue per transaction

Purchase Frequency / Year

How many times a customer buys per year

Avg. Customer Lifespan (years)

How long customers stay active

Profit Margin (%)

Your gross margin on each sale

Customer Acquisition Cost ($)

Cost to acquire one new customer

Total Customers (optional)

Scale to see total portfolio value